From Ownership to Usership
Sustainable Peer-to-Peer Service Designs for future living environments.
Master thesis published 2018
Confidential project
„How can future user experiences in private sharing concepts successfully establish sustainable service concepts on the market in the long term?“
The master thesis examines scenarios and typologies for private car sharing concepts and derives the potential for future user experiences. Therefore, the thesis aims to strategically establish usability models on the market. The mistrust of society with regard to these models should be overcome. Fractional ownership should encourage automobile manufacturers to operate more sustainable and positively influence the mobility behaviour of the population.
Business Model Canvas I Value Proposition Canvas I User Journeys
Results and future perspectives
of ownership and usership.
The thesis outcome were different business models and a service for 2020. Due to trend developments, the services were theoretically enhanced in terms of social, economic and technological developments. In the end, two scenarios (Year 2020 / Year 2035) were visualized in a demo film. The service itself as well as the demo film are still under secrecy.
For further informations please contact me.
The research frame
„It´s all about sustainability mobility behaviour and community connection.“
Master Program: Strategic Design at University of Applied Sciences
Project Partners: Selina Mieslinger, Eleonora Massarelli
Cooperation Partner: Daimler TSS GmbH